Salary: 

• from £56,371 (regional salary)
• from £58,109 (including London Weighting)

Location: Stratford, London or Cardiff office (Hybrid working with 2 days in the Office)

About Mind

We're Mind, the mental health charity. We're here to make sure no one has to face a mental health problem alone. We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding.

The fight for mental health is far from over. There is a big opportunity, right now, to make brand Mind even stronger and more impactful, to support the delivery of our strategic objectives and a growing need for our support.

Major priorities over the next few years include:

• Becoming a truly anti-racist organisation.
• Supporting young people (with a focus on trauma).
• Fighting for the mental health of people in poverty.

We know there are complex and interconnected challenges with these priorities that need our urgent attention.

About the Role

Mind are looking for a Head of Brand Content and Digital Engagement to join their Strategic Communications and Marketing Team. This is a new, exciting role and pivotal to supporting us to realise these ambitions. You will provide powerful senior communications leadership and drive innovation by bringing together all of our content, production and digital engagement to further elevate ‘brand Mind’.

As the Head of Brand Content and Digital Engagement, you will have strategic responsibility and accountability for Mind’s brand, our content strategy and our digital engagement. You will also be responsible for driving forward a new era in how we deliver our brand, you’ll drive a step change in how we tell our brand story and create compelling on and offline content. You will lead the creation and implementation of a centralised content strategy, directing how we tell the Mind’s story through producing brilliant content which places lived experience stories and impact at the heart.

To find out more about the role, please click on the following link to view the pack:

Head of Brand Content and Digital Engagement - Mind - Candidate Pack

About You

We would like to hear from you if you have the following:

• Experience in successfully leading a brand and corporate identity in a complex organisation with multiple stakeholders, goals and regional contexts.
• A track record of leading the development and delivery of high profile, impactful and measurable content and production from start to finish, including evaluation and seeking value for money from agencies.
• A track record in leading digital engagement strategies and teams.
• Experience in building and leading thriving communications teams, including strong line management experience.
• Experience in leading complex, high profile change and transformation with demonstrable qualities as a lead change agent.

• Excellent decision making and problem-solving skills with confidence in making strategic and operational decisions, and the ability to find creative and innovative solutions to deliver a positive step change.
• Experience in positively influencing at all levels (internally and external) for change and contributing to corporate and cross organisational business strategy.
• Powerful communication skills, with proven track record of delivering highly impactful communications strategies across a range of stakeholders, influencing and collaborating with all levels (internally and external).
• Experience in leading sensitive communications, placing safeguarding and stakeholder need at the centre.
• A connection to Mind’s aims and values, including an understanding of and commitment to anti-racism, equality and diversity.

How to Apply

To apply for this role, please submit your CV and supporting statement answering the following questions:

1. What is your motivation to work for Mind and what is your connection to Minds purpose?

1. From what you know about the opportunity, what skills and experience will you bring to the Head of Brand Content and Digital Engagement role?

Closing Date: Sunday 26th February 2023 at 23:59

Mind’s Commitment

Mind welcome all applicants and are keen to ensure their team to reflect the diversity of the UK and the communities they serve. They would like to encourage applications from disabled, LGBTQIA+ and Black, Asian and Minority Ethnic backgrounds.

Accessibility and Adjustments

We are committed to providing reasonable adjustments throughout our recruitment process and we will always endeavour to be as accommodating as possible. If you would like to discuss any specific requirements, please contact Denise Kawooya at denise@diversifying.com